Everyone who has spent a significant amount of time on the web knows what Digg is. And for those who don’t, you can just learn this article and learn. You can use digg to promote your websites, and you can also learn from how it works to help you on all of your projects on the future.

What is Digg?

Digg is a social bookmarking website. It allows users to submit links (organized into news articles, photos, and videos) to their database, and then digg or bury links based on how they feel on the link. If someone likes a link, they will digg it, and it will move up a little on the website. Only the top stories are displayed on the front page, but there are many pages of subsequent links. If you don’t like a link, you can bury it, or move it down a little. This dynamic way or ordering allows the users to decide what links appear where on the website.

Why do people use Digg?

An important factor of web 2.0 is motive. What is the motive of people using Digg? There are basically two motives for Digg users: a. share their content, or b. find content. Some users may have alternative motives, and some users might share motives, but these are the two basic ideas. These are what keep people coming back. The dynamic way or ordering allows content submitters to know how their link stands fairly quickly. Either a link will rise to the top, or it will sink down and be forgotten. Users can also post comments on digg entries, so content submitters will know how people feel on their content. People who are looking for interesting links will find a lot of them. Assuming that a lot of people on the web share comment interests (humor, technology and gadgets, etc), any link that you will like will also be liked by hundreds or thousands of people that also use Digg.