I have heard people saying that there is ‘no point’ in doing a couple of different things since links generated are ‘nofollow’. I don’t exactly agree. Here’s a list of 5 benefits of ‘nofollow’ links.

For those who don’t know what ‘nofollow’ links are: ‘Nofollow’ links are links on a website that are marked ‘nofollow’. Most search engines won’t use these links to determine PageRank or search engine rankings. They can still be beneficial, though. If you need a little more about ‘nofollow’, you can read up on it here.

1. Human traffic

   You can still get traffic from ‘nofollow’ links. You won’t get traffic from search engines, but from the websites themselves. If you have good backlinks, this can be very beneficial even though the links are ‘nofollow’.

2. Search engines still follow

   Although links are deemed ‘nofollow’, search engines will still follow the link and index your page in some cases. Most won’t let the backlink impact your search engine rankings or PageRank, though.

3. Having only ‘dofollow’ is suspicious

   As Google’s (and other search engine’s) algorithms become better, they might find it suspicious that a website has only ‘dofollow’ backlinks. If your website generates natural backlinks you should be fine, but if not, you don’t want to create only ‘dofollow’ backlinks.

4. It doesn’t hurt

   ‘Nofollow’ links can’t hurt your website. Search engines won’t let them impact your rank (for better or worse).

5. They still count (in some ways)

   Some search engines still use ‘nofollow’ links to determine ranking (most of the large ones don’t, but still). Also, nofollow links might still have a part in the search algorithms. We don’t know the exact details of the algorithms, so we don’t really know.

This just goes to show you that ‘nofollow’ links aren’t totally pointless. It is more beneficial to build ‘dofollow’ links, but you can still benefit from ‘nofollow’.